Turning An Idea Into A Photographic Product - Macro Lighting Tool

Publishers Note:  We have recently shared stories on how photographers have used Kickstarter (crowd funding) to raise money for book publishing projects.  Today we share the journey of another individual who is using Kickstarter but this time to develop a unique photographic product.  I saw the press release on this project and thought what a cool idea.  I really enjoy doing Macro photography but have always been frustrated with how to light the scene.  I have used off camera flashes, special brackets with macro lights, bright flashlights and reflectors in my attempts to light small subjects. The product in this story Adaptalux, is a clever new way to light macro subjects and allow the placement of the light and intensity.   I think it looks like a brilliant new lighting product and thought this would be a good article to help all of us understand what it takes to get a product to market.  We'll be testing this product when available.
Using A Product To Set The Foundations Of A Busines...