Share article:
Share article:

A Weekly Column By Mike Johnston
© Mike Johnston 2002
The little three-letter word "pro" (it aspires to be a four-letter word but comes up a bit short) has the longest "legs" of any marketing term ever used in photography. Why? What's so important about being a "pro"?
The way I look at it, most professional photography is very competent. On a ten scale, professional work averages in the 8 range, sometimes achieves a 9, and seldom falls below 7. Okay. Fine-art photography and working photojournalism, on the other hand, can sometimes sink to the 4 to 6 level‚ when you take more risks, you fail more‚ but they also give us most all the 10s.
I've never really understood the eternal appeal to the amateur of the three-letter word.
Pro Quality
After having thought about the matter for two decades, here are the first principles of whatactually, in my opinion, distinguishes pros from the the rest of us:

They shoot a lot more.
They edit a lot better.

This...

Read this story and all the best stories on The Luminous Landscape

The author has made this story available to Luminous Landscape members only. Upgrade to get instant access to this story and other benefits available only to members.

Why choose us?

Luminous-Landscape is a membership site. Our website contains over 5300 articles on almost every topic, camera, lens and printer you can imagine. Our membership model is simple, a Dollar-a-Month ($12.00 USD a year). This $12 gains you access to a wealth of information including all our past and future video tutorials on such topics as Lightroom, Capture One, Printing, file management and dozens of interviews and travel videos.

  • New Articles every few days
  • All original content found nowhere else on the web
  • No Pop Up Google Sense ads – Our advertisers are photo related
  • Download/stream video to any device
  • NEW videos monthly
  • Top well-known photographer contributors
  • Posts from industry leaders
  • Speciality Photography Workshops
  • Mobile device scalable
  • Exclusive video interviews
  • Special vendor offers for members
  • Hands On Product reviews
  • FREE – User Forum. One of the most read user forums on the internet
  • Access to our community Buy and Sell pages; for members only.
Share article:

You may also like

hcu
Camera & Technology

Fujifilm GFX Eterna: Redefining Cinema with Medium-Format

Fujifilm’s GFX Eterna brings medium-format detail and classic film aesthetics to digital cinema.
Jon Swindall

Jon Swindall

·

November 12, 2024

·

7 minutes read


umku
Camera & Technology

They Told You Wrong About ISO

Beyond ISO 100: Permission to push your camera's limits.
Ed Schlotzhauer

Ed Schlotzhauer

·

November 11, 2024

·

6 minutes read