Dano’s Glossary of Fine Art Terms

January 6, 2016 ·

Dan Steinhardt

 

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Publishers Note:  

For many, Dan (Dano) Steinhardt will need little introduction. For those that don’t know Dano, let me share a few things with you. 

Dano is first and foremost a photographer. His passion for photography is evident to any of those that meet and get to know him.  His commitment to the photographer and the craft of photography is beyond question.  His position as Epson Marketing Manager has placed him ideally to serve both as an advocate for photographers and as a representative for Epson—whose stated commitment is to make the best photographic printing solutions for photographers.

You can read Dano’s bio to the right of this article and his Epson bio at the end of the article.  

Dano is a blast to be with.  Full of knowledge and passion, you can only have fun with Dano.  He is constantly on the go and has racked up more than two million air miles.  He answers emails at all times of the day and has boundless energy.  If he doesn’t have an answer to a printing question, he will find out and let you know.

Recently Dano took a few days with the Luminous-Landscape team and others when we began our Get Back To The Print series.  At that time, Dano shared a document with me that he has worked on for a number of years: A Glossary Of Fine Art Terms.  I immediately asked if we could share this with Luminous-Landscape readers and in typical Dano fashion, a big smile crossed his face and he replied. “Yes!”.  I then asked if we could showcase some of his photography with the article and generously he said yes yet again.  All the images shown below were taken in between meetings during Dano’s travels.  Dano’s primary focus and role is to celebrate and showcase the work of working professional and advanced amateur photographers.  As such his work won’t be seen in any Epson ads or trade show booths, so we are happy to share his work with you here.  

Below is a living document. Dano is always adding to it.  I’m sure it will serve as a good reference and dictionary to terms we use or hear everyday.  

On behalf of the Luminous-Landscape team and the readers, I want to extend a great big Thank You to Dano for this informative list. 


 

Dano’s List

Abrasion Resistance

The resistance to scratching of a surface of paper by other paper surfaces or other materials.

Absorbency

The ability of a material to take up moisture.

Accelerated Testing

Higher levels of total illumination applied for lightfastness testing to simulate long term exposure in a shorter amount of time.  The greater the illumination, the greater the reciprocity failure.

Acid Free

(Neutral pH of 7.0) During paper production, treatment employed with a mild base is employed to neutralize the natural acids occurring in wood pulp.  Buffering may also be used to prevent the formation of additional acids. If prepared properly, papers made from any fiber can be acid free.

Achromatic

Black, white and greys. Artwork that is executed without color. Also called monochromatic.

Alpha-Cellulose

Paper base used with modern inkjet papers composed of wood pulp.  Can be used for papers marketed as “Fine Art” with a small minority who feel Alpha-Cellulose is not appropriate for Fine Art.  Scientifically a refined, insoluble form of cellulose derived from either cotton or wood pulp.

Alteration

Any change made by the customer after copy or artwork has been given to the service bureau, separator or printer. The change could be in copy, specifications or both. Also called AA, author alteration and customer alteration.

Arrhenius

Accepted test methodology to determine yellowing.

Archival 

Overused marketing term with no definitive scientific meaning.

Art

From the Latin ars, which, loosely translated, means “arrangement” or “to arrange.”

Artist’s Proof 

Traditionally, proofs pulled by the artist over and beyond the regular numbered edition, reserved for the artist’s use. Now often used to designate any proofs pulled over and beyond the regular edition, whether printed by the artist or by his printer, but reserved for the artist’s use.

A/P

Abbreviation for artist’s proof.

Atelier

French term for “Printer’s Workshop”.

Author’s Alterations (AA’s)

At the proofing stage, changes that the client requests to be made concerning original art provided. AA’s are usually considered an additional cost to the client.

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Baryta

Name of a common barium-sulfate compound.  Was used in the coating of silver halide photographic papers to brighten the image and prevent chemical absorption into the fiber base from the gelatin layer. Used today by inkjet media manufacturers as part of the receiver layer.

Basis Weight

In the United States and Canada, the weight, in pounds, of a ream (500 sheets) of paper cut to the basic size. Also called ream weight and substance weight (sub weight). In countries using ISO paper sizes, the weight, in grams, of one square meter of paper. Also called grammage and ream weight.

BAT Proof

Abbreviation for the French term “bon à tirer,” literally meaning “good to pull,” i.e., “print.” Traditionally, it represents a particular example of the quality which the printer is to duplicate.

Bind

Usually in the book arena, but not exclusively, the joining of leafs or signatures together with either wire, glue or other means.

Bindery

Usually a department within a printing company responsible for collating, folding and trimming various printing projects.

Bleed

To extend the print image to the edges of the paper.

Blind Folio

A page number not printed on the page. (In the book arena, a blank page traditionally does not print a page number.

Blue Wool Scale

19th Century lightfastness measurement system of UV on dye based textiles.

Brightness/Whiteness

Brightness is a measurement originally developed to monitor pulp bleaching. There are two predominant scales for conveying brightness: GE and European. Whiteness is a measurement taken by shining a bright light source onto a sample of paper. An electronic sensor takes a reading of the color of the reflected light—or whiteness.

Bronzing

The effect of seeing a flash of bronze color reflecting off pigment inks. Sometimes confused with gloss differential.

Buffered

Increasing pH with Calcium Carbonate to keep paper slightly alkaline as a barrier against acid.

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C-Print

Colloquial term for a silver halide color print. Considered to have the weakest lightfastness properties used by fine artists.

Calendering

The process of smoothing the surface of the paper by pressing it between rollers. Uncalendered papers — those not made smooth by calendering — have a less smooth texture.

Caliper

The measurement of thickness of paper expressed in thousandths of an inch or mils (millimeters).

Cancellation Proof

A proof taken from a cancelled plate to document the act of cancellation.

Canvas

A cotton/poly blended media resembling painters canvas.

Capillary Action

Process of how ink is absorbed into the coating of a microporous paper.

Carbon black

A pigment made of elemental carbon and ash.

Cast-coated Paper

High gloss, coated paper made by pressing the paper against a polished, hot, metal drum while the coating is still wet.

Certificate Of Authenticity

The “cert”, as it is called, is a statement issued originally by the publisher stating the total edition size, the edition number of the piece being sold, the year published, the fine art printer and the medium.

Chop

A printed or stamped symbol used by the printers and print workshop (and sometimes by artists and collectors) as a mark of identification. The chop may be inked or merely embossed.

Chroma

Greek for color and used to describe the perceived intensity of a specific color or purity of color in the Munsell color system.

Chromogenic Print

Technically correct term for color silver halide C-print.  Used in marketing for greater perceived value than a C-Print.

Cibachrome

Also known as Ilforchrome is a dye destruction positive-to-positive analog photographic process.  Cibachrome continues to have a reputation for excellent permanence due to Azo dyes that are embedded into the emulsion and bleached out in processing.  Independent tests indicate prints have excellent dark storage characteristics but weaker lightfastness ratings.

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Coating

The inkjet receiver layer

Cold-pressed paper

A more textured watercolor paper. Cold-pressed paper offers more “tooth”.

Collate

To organize printed matter in a specific order as requested.

Colorfulness

Scientific parameter to describe the intensity of a specific color.

Colophon

A printers’ or publishers’ identifying symbol or emblem.

Colorants

Materials used to produce color, such as dyes, inks, pigments, toners, or phosphors.

Colorfast (Lightfast)

A paper color that is resistant to fading due to aging, or the action from external agents such as light, acids, heat, chemicals and other adverse conditions. Lightfast and sunfast are variations of the term.

Contemporary Art

Defined variously as art produced at this present point in time or art produced since World War II. The definition of the word contemporary would support the first view, but museums of contemporary art commonly define their collections as consisting of art produced since World War II.

Continuous-tone

All photographs and those illustrations having a range of shades not made up of dots, as compared to line copy or halftones. Abbreviated contone.

Contone

Abbreviation of Continuous Tone

Cotton Fiber

Paper base used with modern inkjet papers composed of cotton.  Often used for papers marketed as “Fine Art” or “Watercolor”. Superior quality compared to older Cotton Rag papers.

Cotton Rag

Papers of the past which were composed of torn cotton rags.

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Dandy Roller

Presses water from pulp on a paper making machine to set the paper.

Dark Storage

Lightfastness measurement for prints not exposed to light.

Deboss

To press an image into paper so it lies below the surface. Also called tool.

Décor/Decorative

Markets that use open editions/unsigned works as furnishings.

Deckle Edge

The irregular edge of handmade paper formed in a deckle by tearing.   After tearing, a bone knife is used to smooth the edge and create the deckle edge look.

Digital C-Print

Silver halide print exposed with a laser vs incandescent light source.  Has same properties as C-Print.

Digitally re-mastered print

Refers to a high quality reproduction that is made from an original print or a copy negative. It involves scanning the image, correcting any imperfections, and returning the work to its original look.

Dot gain

Term used to describe the difference between the requested and the actual printed dot size. In inkjet printing, causes are dust on the surface of the paper that causes the ink to spread, and ink bleeding. On presses, a whole slew of mechanical, optical, and chemical factors can cause the dot size to increase, and in print manufacturing, the term “dot gain” is slowly being deprecated in favor of the term “Tone Value Increase” or TVI.

Double Bump

To print a single image twice so it has two layers of ink.

Dull Finish

Any matte finished paper.

Dummy

Simulation of the final product. Also called mockup.

Durability

Catch-all phrase that can describe print permanence as well as pre/post print handling.

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Dutch

Any deckle edged paper, originally produced in the Netherlands.

Dye based ink

Liquid colorants that dissolve in water often with high levels of Chroma.  Early dye based inks for inkjet had poor lightfastness properties but improvements have been made in recent years.

Dye Transfer

Discontinued, highly collected type of color print.  Process had excellent dark storage but poor lightfastness properties.

Edition

In visual arts, an edition is a set of duplicate prints or casts of a particular image. The types of reproduction that the term edition refers to can be offset-lithography, lithographs, serigraphs, etchings, offset-lithography or cast sculpture. If the number of prints to be produced is unlimited, the edition is usually referred to as an open edition, whereas, if the number if prints is predetermined and limited, the edition is then preferred to as a limited edition.

Edition Size

The size of an edition is the TOTAL number of pieces printed by the publisher and includes all artist proofs (AP), printer’s proofs (PP), “Roman numeral” pieces and all other pieces signed and numbered of that image. Therefore a piece may have an edition number of 150/295, the TOTAL edition size may be substantially higher than 295, depending on the number of AP’s, PP’s, etc.

Emboss

To press an image into paper so it lies above the surface. Also called cameo and tool.

English Finish

Smooth finish on uncoated book paper; smoother than eggshell, rougher than smooth.

Face

Edge of a bound publication opposite the spine. Also called foredge. Also, an abbreviation for typeface referring to a family of a general style.

Facsimile Reproduction

Making an exact copy of a work of art

Felt Finish

Soft woven pattern in paper.

Felt Side

Side of the paper that was not in contact with the Fourdrinier wire during papermaking, as compared to wire side.

Film Laminate

Thin sheet of plastic bonded to a printed product for protection or increased gloss.

Circle-Feet

Fine Art (Historical)

A term used to refer to fields traditionally considered to be artistic. “Fine art” is a distinction referring to its aim to be purely aesthetic, having only the purpose of inspiring or stimulating the viewer’s emotions. Crafts, on the other hand, are more commonly used as simple decorations or made to serve a practical purpose.

Fine Art (Current)

A diluted catch all phrase with no true meaning that can incorporate collectable works to high volume reproductions to anything printed on any type of media (Alpha Cellulose, Cotton Fiber, Microporous, Clay, Cotton/Poly Canvas, Washi etc.) regardless of quality or artistic merit.

Fine Papers

Papers made specifically for writing or commercial printing, as compared to coarse papers and industrial papers. Also called cultural papers and graphic papers.

Finish

(1) Surface characteristics of paper. (2) General term for trimming, folding, binding and all other post printing operations.

Finished Size

Size of product after production is completed, as compared to flat size. Also called trimmed size.

FOGRA 

Conducts research into paper making and print permanence

Fourdrinier

A paper making machine that receives a pulp slurry and uses a continuously moving mesh conveyor belt.

Foxing

Reddish-brown spots appearing mainly on paper objects, associated with mold growth and exposure to high humidity conditions.

Free Sheet

Paper made from cooked wood fibers mixed with chemicals and washed free of impurities, as compared to groundwood paper. Also called woodfree paper.

Furnish

The slurry mixture of fibers, water, chemicals and pigments that is delivered to the Fourdrinier machine in the paper making process.

Fuzz

A term for the fibers that project from the paper surface.

Fugitive

Color without properties of permanence.

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ISO

International Standards Organization.  At present there is no ISO standard for determining Print Permanence along any parameter of Lightfastness, Waterfastness, Airborne Contaminates, Yellowing etc.

Gallery

A building, an institution, a room or a website used for the exhibition/display and or sale of artistic work.

Gallery Proof

A print set aside for a Gallery’s use; usually for Display Purposes.

Gampi 

A bast fiber from the gampi tree used in Japanese papermaking to yield a smooth, strong sheet.

Giclée

A French word which loosely translates to “little squirt” or “to spray”.   It’s a synthetic marketing term with no definitive meaning.  It is also has vulgar connotations in French culture.

Gloss Differential

Occurs with pigment inks on glossy microporous papers. In highlights or areas of no ink coverage a relief pattern is seen at certain angles.

Grain Direction

Predominant direction in which fibers in paper become aligned during manufacturing. Also called machine direction.

Grain Long Paper

Paper whose fibers run parallel to the long dimension of the sheet. Also called long grain paper and narrow web paper.

Grain Short Paper

Paper whose fibers run parallel to the short dimension of the sheet. Also called short grain paper and wide web paper.

Grammage

Basis weight of paper in grams per square meter (gsm).

Groundwood Paper

Newsprint and other inexpensive paper made from pulp created when wood chips are ground mechanically rather than refined chemically.

GSM

(Gram per square meter) The gram weight of a hypothetical square meter of a particular type of paper, a good comparative measurement because it does not vary with sheet size.

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Hairline (Rule)

Subjective term referring to very small space, thin line or close register. The meaning depends on who is using the term and in what circumstance.

Hand-Enhance

See Unique.

Hickey

A term used to describe the effect that occurs when a spec of dust or debris adheres to the printing plate and creates a spot or imperfection in the printing.

Hor commerce proof

(French, “not offered for sale”) A proof of a completed print (aside from the edition) that is not intended for sale and is marked “hors commerc” or “h.c.” such proofs are sometimes retained as archival impressions by the artist or the publisher, or are used as demonstration proofs in marketing the edition.

Hot Pressed

A paper surface that is smooth, produced by pressing a finished sheet through hot cylinders.

House sheet

This is a term that refers to a paper that a printer keeps on hand in his shop. Also called floor sheet.

Ink holdout

A quality of paper to be resistant to ink absorption, allowing the ink to dry on the paper surface.

Kozo

The most common fiber used in Japanese papermaking, it comes from the mulberry tree. A long, tough fiber that produces strong, absorbent sheets.

Laid finish

A parallel lined paper that has a handmade look. Laid lines are close together and run against the grain; chain lines are farther apart and run with the grain.

Lamination

Bonding one product to another by pressure for protection or appearance.

Landscape

Artistic style in which width is greater than height. (Portrait is opposite.)

Lay Edge

The edge of a sheet of paper feeding into a printer.

Legend

Directions about a specific matter (illustrations) and how to use them. In regard to maps and tables, an explanation of signs (symbols) used.

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Lignin

Substance in trees that holds cellulose fibers together. Lignin causes papers to yellow if not removed.

Limited Edition Print

An edition of identical prints, numbered sequentially and individually signed by the artist, having a stated limit to the quantity in the edition.

Linen

A paper that emulates the look and texture of linen cloth.

Linters

Different types, but highest quality linters are used to make pulp.

Linting and Surface Contamination

Problems occurring when lint, paper fibers or other surface contamination causes spots or uneven inking when printing.

Lithography/Litho

A printing process in which the image to be printed is rendered on a flat surface, as on sheet zinc or aluminum, and treated to retain ink while the non image areas are treated to repel ink.  Also see Offset

LNE

French national metrology laboratory

Machine finish

A paper finish that results from the interaction of the paper with the Fourdrinier process as opposed to post machine embossing.

Mat

A protective and rigid storage structure with an opening to allow for the display of the object.

Mat-Burn

Staining or discoloration found mainly on paper objects created by the acid migration of components in the mat board.

Matte finish

A coated paper finish that goes through minimal calendaring.

Machine Glazed (MG)

Paper holding a high-gloss finish only on one side.

Foutain-Silo

Margin

Imprinted space around the edge of the printed material.

Media

Primary or underlying material on which other materials (such as ink, coating, paint, or treatment) are applied, or from which other materials are made.  Also called Substrate.

Metamerism

Often confused with metameric failure, metamerism is the phenomenon that makes all color matches possible. Sample metamerism is a psychophysical phenomenon commonly defined as the situation when two samples with different spectral reflectance curves produce a visual color match under one light source but fail to do so under another. Observer metamerism describes the phenomenon where two observers see the same sample as having a different color: comparisons of the difference between the way our eyes see a color and the way a camera sees color are examples of observer metamerism.

Metameric Failure

The inability of color samples to maintain a color match under different light sources. Often, when people talk of metamerism, they’re really describing metameric failure. Metameric failure is often seen with pigment ink prints where the ink pigment, often yellow, appears green under daylight or magenta/red under tungsten light.

Microporous paper

A RC, instant dry paper with an inkjet coating that uses capillary action to absorb ink.

Mil

Term used to describe the thickness of a paper or paper caliper in units of a thousand

Mill

Factory where paper is manufactured and/or coated.

MM

Millimeter.  Metric measurement sometimes confused with Mil

Mitsumata

A bast fiber used in Japanese papermaking that yields a soft, absorbent and lustrous quality.

Mock Up

A reproduction of the original printed matter possibly containing instructions or direction.

Modern Art

The general period from 1905 to 1955, when Pop Art ushered in the postmodern period in art.

Mordant

From the French “to bite” substance used to set dyes onto fabrics, substrates.

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Mould-made Paper

Paper made by a slowly rotating machine called a cylinder-mould.

Mottle

A term used to describe spotty or uneven ink absorption. Also called sinkage. A mottled image may be called mealy.

M Weight

Weight of 1,000 sheets of paper in any specific size.

Museum

A building, place, or institution devoted to the acquisition, conservation, study, exhibition, and educational interpretation of objects having scientific, historical, or artistic value

Museum Grade

Primary a marketing term but can refer to ISO 9706 regarding Acid Free Papers.

Nominal Weight

When the basis weight of paper differs from the actual weight, the term nominal weight is used.

Natural

A term to describe papers that have a color similar to that of wood; also called cream, off-white or ivory.  Is sometimes used to denote papers without OBAs.

OBA

Abbreviation for Optical Brightening Agent.

OBA Free

Media without Optical Brightening Agents.

Old Masters

European painters of skill who worked before about 1800, or a painting by such a painter. An “old master print” is an original print (for example an engraving or etching) made by an artist in the same period. Likewise an “old master drawing”.

Offset

In commercial printing, a widely used technique in which the inked image on a printing plate is imprinted on a rubber cylinder and then transferred (offset) to paper or other material.

Opacity

Quality of papers that defines its opaqueness or ability to prevent two-sided printing from showing through.

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Opaque

A quality of paper that allows relatively little light to pass through.

Open Edition

An edition issued without limit, individual number, or artist’s signature.

Out-Gassing

A phenomenon where the humecitant or anti-drying agents in inks come out of the print and are deposited on a surface such as the glass in front of a framed print.

Overlay

Layer of material taped to a mechanical, photo or proof. Acetate overlays are used to separate colors by having some type or art on them instead of on the mounting board. Tissue overlays are used to carry instructions about the underlying copy and to protect the base art.

Overprint

To print one image over a previously printed image, such as printing type over a screen tint. Also called surprint.

Ozone

Airborne contaminant which can lead to fading with dye-based inks.

Palladium/Platinum print

A palladium print is formed by exposing a negative in contact with paper sensitized with a palladium or platinum (a metal) compound, and developing the exposed paper in potassium oxalate.

Permanent

Used to describe Waterfastness (not Lightfastness) of a marker via volatile organic compounds.

Photo Paper

Usually a RC paper with a Microporous coating.

Pigma

Brand name of pens containing pigment based inks favored by artists signing prints on Microporous papers.

Pigment

3 dimensional particles with colorants that are more resistant to fading from light, water and airborne contaminants.

Pigment Print

A print made using inks based on pigment instead of dyes. Pigment prints are considered longer lasting.

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Pica

A unit of measure in the printing industry. A pica is approximately 0.166 in. There are 12 points to a pica.

Picking

Phenomenon of ink pulling bits of coating or fiber away from the surface of paper as it travels through the printer, thus leaving unprinted spots in the image area.

Plate Finish

Any bond, cover or bristol stock with an extremely smooth finish achieved by calendaring.

Pleasing Color

Color that the customer considers satisfactory even though it may not precisely match original samples, scenes or objects.

Point

(1) Regarding paper, a unit of thickness equating 1/1000 inch. (2) Regarding type, a unit of measure equaling 1/12 pica and .013875 inch (.351mm).

Pop Art

A school of art that emerged in the United Kingdom in the 1950s and became prevalent in the United States and the United Kingdom in the 1960s; it imitated the techniques of commercial art and the styles of popular culture and the mass media

Portrait

An art design in which the height is greater than the width. (Opposite of Landscape.)

Poster

An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper that carries limited value.  Can also be a reproduction from an original commercial painting or drawing.

Postmodernism

Late-twentieth-century critical, literary, and performance movement that reacts to modern art and literature; postmodernists suggest that truth is no longer verifiable, and that new art forms are best created by freely mixing previous styles and themes.

Preferred Portfolio Edition

Print editions designated by the artist and intended to be presented and contained in a portfolio or folio collection of prints.

Presentation proof

Proofs pulled over and beyond the regular numbered edition which are distributed at the artist’s discretion.

Principal Portfolio Edition

See notation above for Preferred Portfolio Edition.

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Print

Any type of analog or digital output used in any art form.  Graphic Print used to connote collectable works of art that have been reproduced vs “Print” which tends to mean a photograph.

Print Permanence

Print permanence refers to the longevity of printed materials, especially photographs, and preservation issues. Over time, the density, color balance, luster and other qualities of a print will degrade. The rate at which deterioration occurs depends primarily on two main factors: the print itself, that is, the colorants used to form the image and the medium on which image resides, and the type of environment the print is exposed to. For ink jet prints, dye-based inks generally last longest when used with specific paper types, whereas pigment-based inks can be optimal on more types of paper. Ink jet paper types include swellable paper, porous paper, and cotton fiber paper. Environmental factors that hasten the deterioration of a print include exposure to heat, ozone and other pollutants, water or humidity, and high levels of light. Though light-induced fade often gets the most publicity, greater than 90 per cent of consumer prints are stored in the dark where the effects of heat, humidity, and/or pollutants can dominate. While ISO (International Organization for Standardization has developed standards for the testing of image permanence, those standards have yet to be extended to digital print output, though the organization has signaled its intent to provide such standards.

Printer

Mechanical device for outputting prints.

Printmaker

An artist who produces prints of their own or other artists works.

Printer’s proof

An alternative term for the BAT proof pulled by the printer in those instances where the artist prefers to refer to the artist’s proof which has been supplied as the ultimate BAT. In addition, the term may be used to describe a presentation print given to the printer.

Proof

Test sheet made to reveal errors or flaws, predict results from the printer and record how a printing job is intended to appear when finished.

Publisher

In the fine art world the publisher is the company who contracts with an artist to print an edition. The publisher is usually responsible for the printing and the marketing of the artist’s work. By printing an edition, many art collectors are able to enjoy the same image, and at a greatly reduced price from the original painting.

Published Edition

This is the regular edition of each print, numbered in arabic numerals.

Pulp

Fibers and compounds mixed in water before being formed into paper

RC

Resin Coated.  A micorporous type paper or the type of coating found in silver halide products designed to for increased productivity and reduced washing times.

RH

Relative Humidity.  A critical component for paper from manufacturing to printing to permanence.

Rice Paper

Misnomer implying rice is used for many Asian papers.  These papers are made primarily from different trees native to Asia such as Kozo, Gampi and Misumata.

Quarto

(1) Sheet folded twice, making pages one-fourth the size of the original sheet. A quarto makes an 8-page signature. (2) Book made from quarto sheets, traditionally measuring about 9′ x 12′.

Mop

Replacement Proofs

These proofs, pulled over and above the published edition, are unnumbered duplicates intended to replace prints which may become damaged in shipment, handling, etc.

Reproduction

The term used to refer to the copy of a fine art piece. A reproduction could be in the form of a print, like an offset-lithographic print, an inkjet print on different substrates or even reproduced in the same medium as the original, as in an oil painting.

Register

To place printing properly with regard to the edges of paper and other printing on the same sheet. Such printing is said to be in register.

Register Marks

Cross-hair lines on mechanicals and film that help keep flats, plates, and printing in register. Also called crossmarks and position marks.

Saturation

The colorfulness of a color relative to its own brightness. Terms such as saturation, purity, and intensity are often used without great precision, and even when well-defined, depend greatly on the specific color model in use.

Score

To compress paper along a straight line so it folds more easily and accurately. Also called crease.

Screen Printing

Printing technology that is used to print everything from t-shirts and short-run posters, to novelties like coffee mugs and decals. Screen printing is most valued for its ability to print on a wide variety of materials with flexibility.  Also known as Serigraphy.

Secondary Market

A market, largely operated by retail galleries, where limited edition prints are bought and sold by collectors after the edition is sold out at the publisher. Generally prints offered for sale on the secondary market are at values above the original published price.

Serigraph

Print made using a stencil process in which an image or design is superimposed on a very fine mesh screen and printing ink is squeegeed onto the printing surface through the area of the screen that is not covered by the stencil.  Also called Screen Printing.

Setoff

Undesirable transfer of wet ink from the top of one sheet to the underside of another as they lie in the delivery stack of a printer. Also called offset.

Show Through

A problem that occurs when the printing on one side of a sheet is seen from the other side.

Signature

Printed sheet folded at least once, possibly many times, to become part of a book, magazine or other publication.

Signature (Actual)

Signed by the artist.  Location can be in the margin or on the back of the work.  Signature through the image is done to reduce value in resale markets.  Pencil is preferred but will only work on cotton fiber papers.  Pen must be used with Microporous coatings. Actual Signature can increase value of work

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Signature (Mechanical)

Artist’s signature reproduced via a signature writer.  Used for décor and open editions.

Silver Gelatin print

A term encompassing all photographic prints made on a paper sensitized with silver salts.  Today used to connote Black and White silver halide prints since those still silver and gelatin is still used where Chromogenic prints use dye clouds vs. silver salts.

Size (Sizing)

Compound mixed with paper or fabric to make it stiffer and less able to absorb moisture.

Slip Sheets

Separate sheets (stock) independent from the original run positioned between the “printed run” for a variety of reasons such as eliminating out-gassing.

Smoothness

That quality of paper defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.

Sold-Out Prints

Where a print is shown as “sold out”, this means sold-out at the publisher. “Sold-out” prints are sometimes available from galleries at the original publisher’s price, depending upon the length of time elapsed following publication.

Solvent Based Inks

In the past inks made with volatile organic compounds designed to adhere to anything without a coating for use in signage markets etc.  Improvements have led to inks that do not require special venting and with its improved image quality are now being used for collectable and decorative fine art markets due to its high levels of permanence.

Spoilage

Paper that, due to mistakes or accidents, must be thrown away instead of delivered printed to the customer, as compared to waste.

Stability

The quality of paper to maintain its original size when it undergoes pressure and moisture changes.

Stage Proof

A proof that shows a print in a particular stage of development.

String Score

Score created by pressing a string against paper, as compared to scoring using a metal edge.

Smoke-Meister

Substrate

The material on which an image is printed, usually paper but can be any substance for which a method of adhering ink can be achieved.

Super calendaring

A machine procedure that produces a high finished paper surface that is extremely smooth and exceptional for printing.

Swellable Paper

Paper whose surface absorbs inks to allow quicker drying and somewhat longer display life. However, swellable papers remain sensitive to water and moisture and prints can be ruined by even small amounts of moisture.

Tone Compression

Reduction in the tonal range from the original scene to the printed reproduction.

Top Coat

Coating applied through rollers or sprayers to increase permanence and/or improved durability of fine art media, primarily canvas.

Tooth

The rough surfaced finish of papers.

Total Numbers of Prints

It is often difficult to determine the total number of existing impressions of any single print unless the edition is carefully controlled and the documentation made public. Because of the complexity of the various trial and state proof series of Milton’s work, absolute numerical accuracy cannot be assured though every effort has been made to achieve this end.

Trial proof

Trial proofs are taken for various reasons, such as to test various inks, papers, make-ready, and the press. Often they are discarded if the test produces unsatisfactory results.

Vignette

Decorative design or illustration.

Vintage Print

An image printed around the same time as the negative (or original capture) was made.

Unique

To Unique or Enhance an image on a print –usually by painting over, or “highlighting”, the focal points of the image with original paint, thus giving the print “texture”, “dimension” and added “distinction”. (Also known as “Hand Enhance” or “Hand Highlight”)

Uncalendared

Papers that are not smoothed by going through the calendaring process.

UV

Ultraviolet Light.  The primary element that causes print fading

Subway-Rider-1024x733

Washi

Translated means Japanese (Wa) Paper (Shi).  Any paper from Japan made with fibers primarily from Kozo, Gampi and Mitsumatata trees/shrubs.  Can also include bamboo, hemp, wheat etc.

Watermark

Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water.

Web

Continuous roll

Weatherability

The ability of a material to withstand the effects of exposure to weather conditions, significant change in physical or chemical properties.

WIR

Wilhelm Imaging Research.  Developed current industry accepted test methodology for the prediction of lightfastness.

Wire Side

Side of the paper that rests against the Fourdrinier wire during papermaking, as compared to felt side.

With the Grain

Parallel to the grain direction of the paper being used, as compared to against the grain. See also Grain Direction.

Woodfree Paper

Made with chemical pulp only. Paper usually classified as calendered or supercalendered.

Working Proof

A trial proof bearing the artist’s printer’s notes and corrections.

Wove

A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.

Wrap

Different ways to mount and display canvas via stretching example wraps include: Mirror, Gallery, Border

YellowLegs


 

Dan (Dano) Steinhardt – Epson Bio

Dano-by-Schewe
Photo by Jeff Schewe

Recognized as a photographic imaging industry leader, Dan (Dano) Steinhardt has over three decades of business experience in photography.  In addition to national academic achievement, Dano was first recognized for his photography when Scholastic Magazine awarded him the Grand Prize as the best high school photographer in North America.  As Marketing Manager at Epson America of Long Beach, CA, Steinhardt’s responsibilities help position Epson as a key player in the photographic industry to high-end professional and amateur photo markets.

Dano was fortunate to have attended Reseda High School in Los Angeles CA studying under the legendary Warren King.  While still in high school, Dano began assisting professional photographers in Hollywood CA.  Because of his background at Reseda High and experience as a photo assistant, Dano was awarded advanced standing at Brooks Institute of Photography, Santa Barbara CA where he double majored in Advertising/Illustration and Industrial/Scientific photography graduating with a Bachelors degree at the age of 20.

After graduation from Brooks Institute, Dano operated his own commercial photography studio in Chicago, IL from 1980 to 1988 specializing in advertising photography for national clients.   During this time Dano specialized in large format table-top product and food photography and was voted by American Photographer Magazine as, “New face in advertising photography”.

Before joining Epson, Dano was a Marketing Director in the Professional Division at Eastman Kodak Company and held a variety of positions at Eastman Kodak in Rochester NY and New York City including Strategic Marketing Director, Market Segment Manager and Professional Imaging Specialist.

In addition to a bachelor’s degree with honors from Brooks Institute of Photography, Santa Barbara, CA.  He has completed additional studies in the business schools of Harvard University, Cambridge MA, the University of Virginia, Charlottesville, VA and the University of Michigan, Ann Arbor, MI.


Dan Steinhardt
January 2016

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Dan Steinhardt

While known in the industry for his marketing roles, many are unaware of Dano’s background as a photographer and his recent personal work. Dano was fortunate to have studied under the legendary Warren King at Reseda High in Los Angeles, and was recognized for his photography when Scholastic Magazine awarded him the Grand Prize as the best high school photographer in North America. While still in high school Dano was assisting professional photographers in Hollywood and that experience, combined with his work at Reseda, enabled him to graduate from Brooks Institute with honors at the age of 20. Dano operated his own commercial photography studio in Chicago for eight years specializing in advertising photography for national clients. He then pursued opportunities on the business side of photography, first representing Eastman Kodak in the New York City Photo District then moving into strategic marketing positions with Kodak at its headquarters in Rochester. In 2001 Dano joined Epson America as its Professional Imaging Marketing Manager. Drawing inspiration from many of the world’s best photographers with whom he has the honor to work with, Dano rediscovered his passion for photography. Taking advice from his mentor Jay Maisel, “Carry the camera because without it it’s tough to take pictures”, Dano finds the extraordinary in the ordinary, carrying his camera and capturing images between meetings at Epson.

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