The 37th Frame to Close Subscriber Rolls, Limit Subscriptions

Sept. 22, 2002
My white-paper photography newsletterThe 37th Frame, which has earned a small but rabidly supportive audience, has gotten to be something of a victim of its own success. Frankly, it has grown too quickly for me to keep up with with all the administrative donkeywork by my lonesome.
Some 400% expansion would be required for the publication to sustain itself as a growth-seeking, moneymaking business that I could work on full-time. Since that seems unlikely--it's been growing almost entirely by word of mouth as far as I know, and more effective marketing has so far proven out of reach--I feel that the best thing for me to do is to pick a nice even number and go ahead and limit the subscriptions. It is, after all, a spare-time pursuit, a labor of love, and a vanity publication, something I'm doing mainly for fun.
So this is to announce that I'll be accepting only a small number of additional new subscribers. After that, I'll be closing the subscription rolls, and anyone who ...