The Frame – Use Of

May 9, 2011 ·

John Paul Caponigro

Use of the Frame Qualifies the Concerns of the Author

The influence of the frame can be strengthened or weakened to emphasize specific aspects of images. As the frame is emphasized, images tend to become more graphically oriented prioritizing the structure of the image; the image as a thing in and of itself; picture perfect. When the frame is deemphasized, images become more strongly oriented towards the literal informtion they contain; the things the image contains; highly informative. Exaggerating this tendency can create significantly different kinds of images.

Consider these three fundamentally different ways of treating information within the frame.

Scientific Composition

Scientific Composition.
Think forensics. Its focus is significant detail, often isolated. It describes structure or state. Information comes first, graphic structure second. If the information is enhanced, it’s only done to make it easier to see key aspects of an image.

Reportial Composition

Reportorial Composition.
Think documentary. Context is king. Situating a subject in place and time and in relationship to other objects. Decisive moments or turning points are highly prized. It’s history. These types of images strive for an informed, objective, or balanced viewpoint often attempt to be without style.

Graphic Composition

Graphic Composition
Think art. The elements of the image itself are emphasized in an expressive way. Personal interpretation is encouraged. Stylistic enhancement is often favored.

Exercise – Frame Scientifically, Reportorially, and Graphically
Frame a same subject three ways; once to clearly render significant structure or detail; once more to prioritize the story of the subject; and once again to emphasize graphic structure. Compare them.


I was working with a workshop student, Randy, on the Skeleton Coast of Namibia discussing the importance of alignment and the frame in composition when I made these images. Together, we tested a lot of possibilities, so consequently I have many images to choose from. This is a practice I recommend to everyone. Test many different compositions. Work it.

Of these three pictures of African dunes in Namibia, I prefer the third image. It can stand on its own as a compelling picture. The first image would need text to explain why it’s important. The second picture would need more images to tell us why this place is significant.

I wish I had a second shot to include the base of the dune in this image. There are two critical lines in any landscape that help make place felt more strongly – the horizon line and the baseline. Without one or the other, images become more flat and abstract.
A baseline and a stronger sky might make this image stronger. Would the stronger placed quality and added drama distract attention from the graphic structure and light? Would more be less? I don’t know. That’s why I wish I had the second shot, to be able to confirm whether it did or not. After all these years, I still find it challenging to think outside the frame.

As a fine artist, my natural tendency is to create strong graphic compositions. I’m aware that this is my tendency. And it’s encouraged by the market I sell my work to.

I’m also aware that there are other ways of approaching subjects. Looking at the work of, talking with, and working with other types of photographers (with different passions and other markets) has helped me develop a greater appreciation of their concerns and the creative ways they solve challenges. I’ve learned a lot from them.

I often try to find ways to incorporate the types of concerns they deal with into my work. I like my images to be storied. I look for significant detail (science) and clear contextualization for decisive moments (journalism). I don’t emphasize these concerns so much that they overtake my primary objective (fine art) and core strengths (graphics). I look for a balance that enriches my work and personal perspective.

It’s all about the kind of story you’re telling. Depending on the type of story you’re telling, you’ll use the frame differently. You use the frame to focus attention on the most important information. For scientific or forensic work, the most important information is usually significant detail; the context is often deemphasized, it could be cropped, blurred, darkened, lightened but it’s rendered in a way that makes sure it doesn’t distract from the main focus of attention. It’s objective interpretation. For journalistic work decisive moments at peak action and the context they take place in are highly prized. Often, pretty pictures are overlooked in favor of more informative dramatic ones. It’s cultural interpretation. The fine arts favor graphic work, emphasizing aesthetics and emotional expression. It’s personal interpretation. Most images work on all three levels simultaneously. What distinguishes one type of image from another is the balance it strikes between them. They way the story is told tells you what kind of story it is.

John Paul Caponigro

John Paul Caponigro is a pioneer among visual artists working with digital media. His art has been exhibited internationally and purchased by numerous private and public collections including Princeton University, the Estée Lauder collection, and the Smithsonian. John Paul combines his background in painting with traditional and alternative photographic processes using state-of-the-art digital technology. A form of environmental art in virtual space, his work is about the perception of nature and the nature of perception. His life’s work is both a call to connection with nature and a call for conscientious creative interaction with our environment during a time of rapid change. Respected as an authority on creativity, photography, and fine art printing, he is a highly sought-after speaker, lecturing extensively at conferences, universities, and museums, in venues as diverse as Photoshop World, MIT, Google, and TEDx. He leads seminars and workshops around the globe. John Paul’s work has been published widely in numerous periodicals and books including Art News and The Ansel Adams Guide. Author of the video training series R/Evolution and the book Adobe Photoshop Master Class, for over twenty years he has been a contributing editor to a variety of magazines and websites including Camera Arts, Digital Photo Pro, The Huffington Post, andApple. John Paul is a member of the Photoshop Hall of Fame, an Epson Stylus Pro, and an X-Rite Coloratti. His clients include Adobe, Apple, Canon, Epson, Kodak, and Sony.

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