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by Sharon Tenenbaum
Ever wonder what differentiates Good from Great Art? What gives some images that extra superior edge in comparison to all the rest. What is going on in our subconscious mind when we look at these images? What gives some images that extraordinary ‘wow’ factor and some are just okay. 
As a fine art photographer, I was intrigued with these questions and I spent a few years researching everything I could get my hands on that was about the study of the brain and how it relates to our interpretation of the visual world.  My research lead me to the difference in the way the two hemispheres of our brain work as each ‘thinks’ and ‘sees’ differently and this is where I found the answers to my questions.
Have a look at this image:

Now have a look at this one, the same image but rotated horizontally.

Did one appeal to you more than the other?

Well, in over 90% of people asked, image number one was more appealing and I can tell y...

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Sharon Tenenbaum was educated as a Civil Engineer in Israel, and practicing as a Professional Engineer in Vancouver Canada. In late 2007 she made a decision to part from engineering in order to pursue her passion for photography after being inspired by a life-changing journey to South East Asia. Her passion for photography started with street photojournalism, yet combined with her original background as a Civil Engineer, her work covers a wide gamut of subject matter from ‘in the moment’ Photojournalism to Fine Art Architectural Photography which is a perfect marriage of her engineering and artistic sides. In a relative short period she has managed to define an artistic direction and distinctive style in her work, acquiring international recognition in the process. Sharon has numerous fine art international awards and her work has been published in several magazines including National Geographic. As a Photographer, Tenenbaum is a self-taught artist, having learned her craft through personal research and practical experience behind the camera. In her work she incorporates a Long Exposure technique to expand the expressive dimensions of her art. Although an artist at heart, Sharon enjoys teaching and sharing with others her photography techniques and vision. She teaches Fine Art Photography Workshops around the world and has produced two video tutorials and written two ebooks. One on ‘How to Create Long Exposure Fine art Photography’ and the second: ‘Left & Right Brain, A photographers understanding of these mindsets and how the affect our visual interpretation of art’.
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